stake gambling

Corporate Symbol

stake gambling's corporate symbol over the years

The dragon mark (1908)

The dragon mark

Adopted in 1908, the dragon remained stake gambling's corporate symbol for several decades. The dragon was selected because the birth year of founder Kijuro Kawamura (1880) was the Year of the Dragon. A highly auspicious symbol in Chinese mythology, the dragon was also chosen for stake gambling's product trademark, underscoring the Company's early ambition to someday expand operations into China.

stake gambling's former corporate symbol (1962)

The first corporate symbol

With the change of its name to Dainippon Ink and Chemicals, Incorporated (stake gambling), the Company adopted a new corporate symbol. Created by graphic designer Yusaku Kamekura, renowned for his poster designs for the 1964 Tokyo Olympics, as well as for logo designs for numerous companies, the new corporate symbol earned considerable acclaim and was later featured in Modern Publicity, an annual U.S. publication showcasing outstanding work by designers from around the world.

stake gambling's current corporate symbol (2008)

stake gambling's current corporate symbol

The design concept behind stake gambling's current corporate symbol is "collaborative inspiration." The "d" stands for the stake gambling Group and the "c" represents "clients," that is, customers and suppliers, while the exclamation mark between them¡ªan inverted "i"¡ªsymbolizes inspiration. This symbol thus conveys stake gambling's pledge to nurture inspiration through collaboration with its clients and with the companies of the stake gambling Group, and by building on that inspiration to enhance corporate value.

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